This project was a ton of fun. Shrewd Archery introduced the TRAK, their new flagship hunting stabilizer, and we worked on several fronts to bring it to market. Our work spanned branding, marketing strategy, pro-staff recruitment, video production, and photography, creating a cohesive launch across all channels. The campaign delivered a strong market debut and drove significant sales growth for Shrewd Archery.

LAUNCH VIDEO + branding

The TRAK is unlike anything else in the hunting market. Its unique indexing system could easily be dismissed by skeptics as “over-engineered,” but for archers who take a more technical, deliberate approach, it’s a true advantage. With that in mind, we crafted a clear, confident brand statement—serving as the blueprint for all subsequent marketing efforts…

The TRAK isn’t for everyone. Some bowhunters want a stabilizer they can set and forget. Others demand complete control over every detail of their setup — to squeeze out every ounce of performance when it matters most. These hunters fine-tune the smallest details. What some call splitting hairs, they call confidence. Because every micro-adjustment compounds — in precision, consistency, and trust in their gear.

For years, we’ve designed and built stabilizers trusted by the world’s top target archers. Now, that same tunable technology has been refined and unleashed for the hunting community. The TRAK Hunting Stabilizer brings world-stage innovation to the woods — crafted for those who expect more from their setup.

The TRAK isn’t for everyone. It’s for those who demand perfection when the moment matters most.